I have to say, I love this campaign! These ads are some of my favorite on TV right now. It's extremely well written, visually stimulating, smart and hilarious to boot.
As far as the Playstation 3 goes, this has been a stellar year for Sony. Sales of its gaming console have skyrocketed due to a price drop, as well as strong first and third party software support.As 2010 begins, Sony is striving to position the PS3 as not only a gaming device, but as a fully functional multimedia entertainment system. In doing so, they are hoping to differentiate themselves from their most direct competitor: Microsoft and the Xbox 360 console. The PS3’s new ad campaign, “It only does everything,” aims to do exactly that.