(Posted by: Kyle)
In a financial outline of 2009 and a report on what Activision expects for 2010, Michael Griffith talks about successes, failures and a (hopefully) bright future.
See what Griffith has to say after the break
See what Griffith has to say after the break
-Acitivision Publishing CEO Michael Griffith-
“… Console sales remain strong in 2009 and as of December 31st, the installed base of hardware in US and Europe for current generation systems and handhelds was 218 million units, an increase of 37 per cent year-over-year,” he told investors (via Seeking Alpha), after Activision reported “better-than-expected” financial results.
“Looking to 2010, we expect the installed base of current generation systems to grow to 265 million, making this cycle the largest ever. By platform specifically, we are projecting the PS3 to be up nine million units, the 360 to grow eight million, the Wii to be up 12 million and we expect the DS and PSP handhelds to grow in excess of 18 million units overall.
On the software front, Griffith said the company was expecting game sales to rebound after a decline last year.
“In 2009, total retail software sales in the US and Europe were down 10 per cent due mainly to steep declines in PS2 software sales, as publishers continue to lessen their exposure to the platform, and lower cache rates for the casual consumer, including declines in higher priced peripheral-based games.
“For 2010, we expect to combine US and European retail software market for the current generation console systems, PS3, Xbox 360 and Wii, will be up low-to-mid-single digit year-over-year. Our software outlook is based on the assumption that retailers will hold AAA launch pricing throughout the year. We also expect that the PS2 segment will again decline significantly and that software for the DS and PSP handhelds will also be down this year.”
“… Console sales remain strong in 2009 and as of December 31st, the installed base of hardware in US and Europe for current generation systems and handhelds was 218 million units, an increase of 37 per cent year-over-year,” he told investors (via Seeking Alpha), after Activision reported “better-than-expected” financial results.
“Looking to 2010, we expect the installed base of current generation systems to grow to 265 million, making this cycle the largest ever. By platform specifically, we are projecting the PS3 to be up nine million units, the 360 to grow eight million, the Wii to be up 12 million and we expect the DS and PSP handhelds to grow in excess of 18 million units overall.
On the software front, Griffith said the company was expecting game sales to rebound after a decline last year.
“In 2009, total retail software sales in the US and Europe were down 10 per cent due mainly to steep declines in PS2 software sales, as publishers continue to lessen their exposure to the platform, and lower cache rates for the casual consumer, including declines in higher priced peripheral-based games.
“For 2010, we expect to combine US and European retail software market for the current generation console systems, PS3, Xbox 360 and Wii, will be up low-to-mid-single digit year-over-year. Our software outlook is based on the assumption that retailers will hold AAA launch pricing throughout the year. We also expect that the PS2 segment will again decline significantly and that software for the DS and PSP handhelds will also be down this year.”
