The company really wants to attack the $60 price point that has recently taken over the industry with a variety of ways. The first is to sell at $40 and then try to make income off the DLC that will be sold for the game. Not a bad idea.
What's an even better idea? Making money in other media to cover those losses, like MOVIES!
According to THQ, the company will formally announce a major motion picture based on their Saints Row franchise, one near and dear to our editor-in-chief's heart. But that's not the only extent THQ is going to to make a few bucks.
Homefront, the upcoming game where North Korea invades the United States, is getting a novel set and even Red Faction is getting it's share of the fun. The game is getting it's own pilot TV show on the Syfy Channel. Excited yet? I am. I know Alex is.